Why communication is key to reducing emissions across the supply chain

Published: March 29, 2023
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In the construction industry, there is a need to collectively work towards reducing carbon footprint — rather than individual companies acting alone. This requires the involvement and cooperation of all stakeholders in the supply chain, including suppliers, contractors, architects and clients.

Effective communication helps identify the emissions sources and develop strategies to reduce them. For example, suppliers can share information on the carbon footprint of their products, which can assist architects and contractors in choosing materials with a lower environmental impact.

Contractors can collaborate with clients to develop sustainable building designs and implement energy-efficient measures during the construction and operation of buildings.

There are several ways in which communication helps drive sustainability. Read on to find out more.

Shared Responsibility

Supply chains are not just about moving goods from point A to point B — they are also about moving information, which is just as important!

Reducing emissions is a shared responsibility across the supply chain. By communicating and collaborating, each party can understand their role and the impact of their actions and work together to achieve common sustainability targets.

Continuous optimisation 

Collaboration between companies within a supply chain allows them to share information about their needs and capabilities so that each party can optimise its operations without sacrificing quality or performance requirements (e.g., product specifications).

It also helps them work together on joint initiatives such as reducing waste through recycling programs or using sustainable materials (e.g., bamboo instead of plastic packaging).

Better Coordination

Good communication enables better coordination of efforts, which is essential to reducing emissions effectively. For example, suppliers can share information about the availability of low-carbon raw materials, and manufacturers can collaborate to optimise production processes to reduce energy consumption.

Sharing the best practice

By communicating best practices and success stories, stakeholders can learn from each other and adopt sustainable practices more efficiently. This can lead to a continuous improvement in sustainability performance across the supply chain.

Encourage innovation and new technology.

By working collaboratively and sharing knowledge, stakeholders can identify opportunities for improvement in building design and construction, material selection and waste management. They can also share insights into energy-efficient systems and technologies, such as smart building automation and renewable energy sources. 

Addressing the fragmentation of the construction industry. 

Additionally, effective communication can help align priorities and create a shared sense of purpose across the industry, increasing motivation and accountability in driving down emissions.

Integrating sustainability into day-to-day operations

Businesses must communicate their sustainability goals and engage with their suppliers and partners. This means involving suppliers in the sustainability conversation and encouraging them to adopt sustainable practices. Regular communication, training programs and incentives are all vital here.

Identifying areas of high emissions

By working together, businesses can identify areas of high emissions across the entire supply chain, including transportation, manufacturing and packaging. This helps in understanding the sources of emissions and identifying potential areas for improvement.


When we talk about communication in the context of carbon emissions reduction, we are referring to more than just passing information from one person to another. Effective communication involves:

  • sharing best practices and ideas
  • engaging in open and honest dialogue about the state of the matter
  • actively seeking out new solutions.

The construction industry can leverage the collective knowledge and expertise of all stakeholders, including architects, engineers, contractors, suppliers and customers, to reduce emissions and mitigate climate change.

To find out how we can help with your project, get in touch.